Tag: campaign measurement
Coca-Cola Digital Marketing: How a Global Brand Connects with Audiences Online
Coca-Cola’s Digital Marketing: Connecting a Global Brand with Audiences Online Coca-Cola is one of the world’s best-known brands, but staying relevant across generations takes more than a familiar logo and product. Its digital marketing brings together storytelling, social media, personalisation and interactive experiences to build relationships with consumers wherever theyRead More
How to Become a Successful Digital Marketing Entrepreneur
What It Takes to Become a Digital Marketing Entrepreneur A digital marketing entrepreneur builds a business around helping organisations reach and engage customers online. This might mean running an agency, offering specialist consultancy, creating digital products or developing a publication or brand of their own. The field offers plenty ofRead More
Programmatic Digital Marketing: A Practical Guide for UK Businesses
Programmatic Digital Marketing: A Practical Guide Programmatic digital marketing uses technology to automate the buying and placement of digital advertising. Instead of negotiating each advert placement manually, advertisers use software and data to bid for advertising space and reach audiences across websites, apps, video platforms and other digital channels. ItRead More
DoubleClick Digital Marketing: A Guide to Its Tools and Evolution
DoubleClick Digital Marketing: What It Was and How It Evolved DoubleClick Digital Marketing (DDM) was Google’s suite of tools for planning, buying, delivering and measuring digital advertising. It brought together technologies used by advertisers and agencies to manage campaigns across display, video, mobile and search channels. The DoubleClick name isRead More
How to Create Successful Digital Marketing Campaigns
What Makes a Digital Marketing Campaign Successful? A successful digital marketing campaign does more than attract clicks. It reaches the right people, gives them a reason to engage and helps a business meet a clear objective. That objective might be increasing sales, building brand awareness, generating leads or encouraging customersRead More
Digital Marketing Hub: Bringing Your Online Strategy Together
Digital Marketing Hub: Bringing Your Online Strategy Together A digital marketing hub is a central place where businesses can plan, manage and measure their online marketing activity. It may be a physical team, a collection of connected tools, a website full of resources, or a combination of all three. WhateverRead More
360 Digital Marketing: A Complete Guide to an Integrated Online Strategy
360-Degree Digital Marketing: A Complete Guide Customers move between websites, search engines, social media, email and other digital channels as they research and make decisions. A 360-degree digital marketing strategy brings these touchpoints together, creating a more consistent and connected experience. What is 360-degree digital marketing? 360-degree digital marketing isRead More
LinkedIn Digital Marketing: A Practical Guide for Businesses
LinkedIn Digital Marketing: A Practical Guide for Businesses LinkedIn has grown from a professional networking site into an important digital marketing platform. It gives businesses a way to build brand awareness, share expertise, reach professional audiences and generate leads. While it is often associated with business-to-business (B2B) marketing, LinkedIn canRead More
Digital Performance Marketing: A Practical Guide to Measurable Growth
Digital Performance Marketing: Turning Activity into Measurable Results Digital performance marketing is an approach to online advertising that focuses on measurable outcomes. Rather than judging a campaign solely by how many people see an advert, businesses track actions such as clicks, enquiries, purchases, app installs or repeat visits. Because resultsRead More
The Best Digital Marketing Campaigns: Ideas, Examples and Lessons for Brands
Some of the Best Digital Marketing Campaigns—and What Made Them Work The most effective digital marketing campaigns do more than attract attention. They give people a reason to watch, share, take part or return. Whether built around a memorable video, useful personalisation or a powerful social idea, the best campaignsRead More